We are not a firm that hands you a strategy and leaves, or one that executes without asking why first. The people who define Why You Win are the people who build it in.
Consultants answer the question and hand you a document. Agencies do the work without asking the question. Both leave the same gap: the answer never reaches the place where deals are won and lost.
We are two people, both senior. That is a hiring decision, not a tagline: there is no one here to hand the work down to.
That's our place: inside the work, outside the org chart.
Chris DiPierro
Founder & CEO
Chris has spent more than 25 years building growth from almost every angle.
He led marketing for a billion-dollar global brand, built the go-to-market strategy behind $30 million in converted pipeline for a global technology company, and helped a $16 million startup build its growth engine.
He kept seeing the same problems: marketing disconnected from sales, strategy the organization can't execute, and technology layered onto processes never designed for it. He founded Cozelo to fix them.
Teague Duncan
VP of Strategy
Teague has spent more than a decade building the systems that make sales and marketing work as one.
He built a business intelligence function spanning manufacturing, finance and sales, the go-to-market strategy behind a growing practice area, and a win/loss program that drove action across sales, marketing, product and client services.
He builds solutions but more importantly he understands people, teams, and organizations so that systems fit seamlessly and actually get used. Lately, that means AI tools that transform non-determinism from a liability into a superpower.
Let’s talk about what you’re trying to improve, what’s getting in the way, and where to start.